Do people really understand how a business works (not sure...) Cars, like most goods have a price point, the point at which people will actually purchase because there is a value that the targeted customer segment can accept. The price of a car (or other good) includes materials, labor, advertising, and profit. Those costs are not fixed but usually go up, right (the people who produce the materials as well as labor they make the car would like raises too). If you have increases in material and labor and don't raise the price - you loose profit. No profit, no research into new products, no new products, no company. No company no jobs, no jobs, no one buying products. No one buying products, no companies.cruiserboy said:The same reason they dropped the cargo net and passenger door lock, because they thought they could and nobody would care. Now that Chrsler is going to have to eat about 100,000 Cruisers they may have learned a lesson. It was the tweeks that helped make it special and they dropped them.