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MINI CONQUERS SNOW AND ICE

02/10/2003

Monster Garage Morphs MINI into Wacky Snowmobile

Woodcliff Lake, NJ February 10, 2003.... How about a MINI Cooper that can claw its way over 4-foot snow drifts and speed effortlessly across a frozen lake? Is this the next new model? Not exactly.

A bright-red MINI Cooper was transformed into a larger-than-life, 300 horsepower snowmobile by Discovery Channel's Monster Garage TV program.

The program takes vehicles and transforms them into outrageous, but functioning re-creations, doing double duty not only as a car or truck, but as in MINI's case, a snowmobile. The trick is that the building process cannot take longer than five days or cost more than $3,000.

A team of five guest fabricators led by show-host and custom motorcycle builder, Jesse James, spent five days creating the custom snowmobile out of a MINI Cooper.

"Witnessing a MINI Cooper transform from a road-hugging street car, to a snow-climbing snowmobile, will be a real treat for viewers." said Jack Pitney, general manager, MINI. "MINI is an ideal car to be customized and that is exactly Monster Garage's thing. Although, I do not expect most MINI customers will go to such spectacular extremes,... you never can tell."

With the aid of the custom mechanical wizardry, the MINI Cooper morphs into a snowmobile exhibiting a raked stance. Skis lower under the front end and a pair of deeply grooved traction belts extend under the rear wheels to grip the snow and ice.

Once completed the Monster Garage MINI will be pitted head-to-head with a Polaris snowmobile in snowy Jackson Hole, Wyoming. Monster Garage's Jesse James will be behind the wheel of the monster MINI while Richard Petty of NASCAR fame will pilot the snowmobile.

The Mini Cooper/Snowmobile episode makes a World Premiere on Monday, February 24, from 8-9 PM (ET/PT) on the Discovery Channel. The encore episode airs Saturday, March 1 from 7-8 PM (ET/PT).

Consumer information on MINI can be found at www.miniusa.com.

BMW Group In America

BMW of North America has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW, MINI and Rolls-Royce brands; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country, including BMW Manufacturing Corp. in South Carolina. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle retailers, 70 MINI car dealers and 27 Rolls-Royce motorcar dealers. BMW US Holding Corp., the Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
 

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Discussion Starter #9
Kewl Kevin.
Wow, what a difference in color from the image my friend emailed me (as shown above) and the actual image you took of it at the show.
Great stuff though


Overtake said:
That car's at the Chicago Auto Show! I got a nice couple pics of it! Here's one!
 

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I too got to see it, and was *very* impressed with the routing/setup they used to get the snow-mobile sleds and dual drive setup to work! VERY impressive.
 

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Caught some of the show last night. The Mini turned out pretty cool! |)
I was blown away though by all of the "freebies" that kept pooring in. It was even more than they got when they did the PT. Why even pretend to have a "budget" that you must adhere to when you're going to get thousands of dollars in free stuff anyway??? ?:| |(
 

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jpscruiser said:
Why even pretend to have a "budget" that you must adhere to when you're going to get thousands of dollars in free stuff anyway??? ?:| |(
The telling fact is that Jesse spent over $1000 on renting snow making equipment and they still had lot's of 'mod money' in the bank. I ain't saying nonthin' bad about Mr. James, he's cool, cool, cool!

GOTTALUVIT!

Dad /\/\an
 
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